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Set your practice apart with evidence-
based AI

Our promise to you

CONSISTENT
Insights that are 100% repeatable—no risk of human error, subjectivity, or variability
PROVEN
A statistically significant increase in the ability to predict the likelihood of cycle success
FAST
Oocyte imagery captured with integrated camera in just three seconds
NON-INVASIVE
Safe assessment that poses no additional risk to oocytes
TRAIL-BLAZING
The first and only way to measure oocyte quality—fertility treatment’s missing piece
OUR TOOLS

Oocyte quality plays a vital role in successful fertility
treatment. Our tools leverage AI to unlock this data point
for you and your patients.

VIOLET™
FOR OOCYTE CRYOPRESERVATION
Provides an objective and individualized prediction of the likelihood of blastocyst development to help guide cycles
MAGENTA™
FOR IVF
Evaluates and scores oocyte quality to help inform decision-making, assess cycle outcomes, and plan for future cycles
HOW IT WORKS

Powerful new insights – with easy workflow integration

01. Connect
Link your lab equipment to our platform for easy image-syncing, with on-call onboarding assistance available as needed.
02. Capture
Quickly take and upload 2D images of oocytes directly to a secure cloud in real time.
03. Analyse
Let our validated AI tool assess oocyte quality based on features that are undetectable to the human eye.
04. Inform
Download intuitive reports that support patient-counselling, documentation, and cycle-planning.
Our Reports

From images of MII oocytes to a shareable,
informative report that’s easy to interpret

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1. CLINIC BRANDING
Add your logo for brand recognition and consistency across patient communications.
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2. Key report details
Easily access patient information (ID, date of birth, date of retrieval), clinic contact information, date of report and number of oocytes frozen or evaluated.
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3. Assessment results
Blastocyst prediction
The likelihood that each oocyte evaluated will develop into a blastocyst, based on our prediction assessment and other relevant statistics, such as the effects of cryopreservation on oocyte quality.

Live-birth prediction
The probability of achieving a live birth from mature oocytes evaluated, based on our prediction assessment and statistical modelling and a general estimate of live birth for comparison (based only on age and number of oocytes frozen).
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4. HIGH IMPACT IMAGES
Give patients the emotional value of seeing their eggs for the first time, while keeping a visual record of each oocyte for quality assurance.
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5. EDUCATIONAL INFORMATION
Add comments on each egg to provide more context, and to reduce back-and-forth communications, build trust, and manage expectations.
EVIDENCE YOU CAN TRUST

A proven, reliable way to measure oocyte quality and predict fertilization, blastocyst development, and embryo quality

More accurate than human assessment
In two validation studies, ¹,² VIOLET™ outperformed all 27 senior embryologists from 13 different IVF clinics in predicting fertilization (relative increased accuracy of 20.7%) and blastulation (18.4%).
Consistent results
When presented with the same oocyte image later on, VIOLET™ demonstrated a 100% repeatability rate (versus 81.4% for embryologists)¹,²
Correlation with blastocyst development and embryo quality
A clinical study of MAGENTA™ validated the correlation of our quality scores with blastocyst development, finding a statistically significant difference in blastocyst development between oocytes with the highest (7.1 to 10) and lowest (1.0 to 4.0) MAGENTA™ scores [46.1% versus 26.6%; p < 0.005].³

How we help:

Embryologists
DOCTORS
CLINICS
Enhancing embryologists’ toolkits
  • Consistently measure oocyte quality more accurately than the human eye—and with no additional risk to eggs
  • Seamlessly integrate AI technology into your laboratory workflows
  • Enhance documentation and create an insurance policy for your work
“Violet is a really helpful counselling tool for egg freezing. I know many reputable clinics internationally are now using it, too. It helps patients understand that this is not a guarantee, and possibly convinces them to consider doing more egg-freezing cycles.”
—Dr. Mike Hartman, Medical Director at Generation Fertility
Bolstering doctors’ patient-counselling
  • Gain a fuller picture of your patients’ reproductive health with oocyte scoring added alongside standard sperm and embryo grading
  • Meet your patients’ needs with shareable easy-to-interpret reports
  • Manage expectations and help patients make informed decisions about their treatment
“Violet is a really helpful counselling tool for egg freezing. I know many reputable clinics internationally are now using it, too. It helps patients understand that this is not a guarantee, and possibly convinces them to consider doing more egg-freezing cycles.”
—Dr. Mike Hartman, Medical Director at Generation Fertility
Enabling clinics to lead the industry
  • Attract new patients and increase retention with marketable in-demand technology
  • Streamline operations and reduce costs with improved assessments that are more accurate, consistent, and efficient
  • Generate additional revenue without the need to overhaul laboratory equipment or workflows
“Violet is a really helpful counselling tool for egg freezing. I know many reputable clinics internationally are now using it, too. It helps patients understand that this is not a guarantee, and possibly convinces them to consider doing more egg-freezing cycles.”
—Dr. Mike Hartman, Medical Director at Generation Fertility
“Violet is a really helpful counselling tool for egg freezing. I know many reputable clinics internationally are now using it, too. It helps patients understand that this is not a guarantee, and possibly convinces them to consider doing more egg-freezing cycles.”2
—Dr. Mike Hartman, Medical Director at Generation Fertility2
“Violet is a really helpful counselling tool for egg freezing. I know many reputable clinics internationally are now using it, too. It helps patients understand that this is not a guarantee, and possibly convinces them to consider doing more egg-freezing cycles.”3
—Dr. Mike Hartman, Medical Director at Generation Fertility
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    1. Nayot D., Meriano J., Casper R., Krivoi A. An oocyte assessment tool using machine learning; Predicting blastocyst development based on a single image of an oocyte. Oral Presentation - 36th Annual Meeting of ESHRE - Copenhagen 2020
    2. Campbell A., Nayot D., Krivoi A., Barrie A., Jordan K. et al. Independent assessment of an artificial intelligence-based image analysis tool to predict fertilisation and blastocyst utilisation potential of oocytes, and comparison with ten expert embryologists. Oral Presentation - Fertility Online 2021 Conference; British Society
    3. Fjeldstad J., Mercuri N., Meriano J., Krivoi A., Campbell A., Smith R., Berrisford K., Drezet C., Casper R., Nayot D. Non-invasive AI image analysis unlocks the secrets of oocyte quality and reproductive potential by assigning ‘Magenta’ scores from 2-dimenstional (2-D) microscope images. O-204. Oral Presentation – 38th Annual Meeting of ESHRE – Milan 2022.