Privacy Policy

Future Fertility Privacy Policy

This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from (the “Site”).


When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as “Device Information.”

We collect Device Information using the following technologies:

– “Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit
– “Log files” track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
– “Web beacons,” “tags,” and “pixels” are electronic files used to record information about how you browse the Site.

Additionally when you sign up or attempt to Sign Up to our News Letter, and/or Fill in Contact Form through the Site, we might collect certain information from you, including your name, email address, and phone number. We refer to this information as “Contact Information.”

When we talk about “Personal Information” in this Privacy Policy, we are talking both about Device Information and Contact Information.


We use the Contact Information that we collect generally to Communicate with you; and
When in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.

We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns).


We share your Personal Information with third parties to help us use your Personal Information, as described above. For example, we use Google Analytics to help us understand how our customers use the Site–you can read more about how Google uses your Personal Information here: You can also opt-out of Google Analytics here:

Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.

Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser.

If you are a European resident, you have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us through the contact information below.

Additionally, if you are a European resident we note that we are processing your information in order to fulfill contracts we might have with you (for example if you make an order through the Site), or otherwise to pursue our legitimate business interests listed above. Additionally, please note that your information will be transferred outside of Europe, including to Canada and the United States.

When you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete this information.

The Site is not intended for individuals under the age of 21.

We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons.

For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e-mail at or by mail using the details provided below:

73 Richmond Street West Suite 502, Toronto, ON, M5H 4E8, Canada

Future Fertility secures $7.6 million CAD for AI-powered in vitro fertilization
Source : BetaKit
January 12, 2022
Future Fertility has raised nearly $7.6 million CAD ($6 million USD) in Series A financing to fuel the growth of its artificial intelligence (AI)-enabled in vitro fertilization (IVF) solutions.
AI fertility company secures $6M for global expansion
Source : BioWorld
January 10, 2022
Investors are backing the Toronto-based company with $6 million in series A funds, so it can expand internationally and develop additional assessment products.
The Rise of Fertility Tech Makes Pregnancy a Luxury Good
Source : Jezebel
April 30, 2019
To make this process easier, a company called Future Fertility has unveiled an algorithm that can detect which eggs will result in successful fertilization with 90 percent accuracy
Canadian biotech brings AI to IVF
Source : FierceBiotech
April 30, 2019
Toronto-based Future Fertility is using an artificial intelligence-based tool to objectively measure egg quality and improve the success rate of IVF.
Future Fertility in Wired
Source : Wired
April 30, 2019
Toronto-based startup called Future Fertility unveiled the world’s first fully automated egg-scoring algorithm.