Taking the guesswork
out of fertility
Real insights to empower patients, embryologists,
and doctors
and doctors
In reproductive medicine, knowledge is power—but there are factors that can’t be seen by the human eye or measured empirically. Our mission is to close that gap.
We develop AI-powered, non-invasive tools that provide fertility experts and their patients with personalized insights so they can make informed decisions about next steps.
Closing the gaps in fertility treatment
THE EGGS
Oocyte quality plays a major role in successful pregnancy—but currently there is no validated egg scoring system.
THE HIGH STAKES
IVF and social egg-freezing are expensive, physically demanding, and emotionally taxing. The stakes are high for both patients and their care teams yet it’s often a gamble.
THE “WHAT NEXT?”
While about 60 to 70% of IVF cycles are unsuccessful, doctors have very few tools to help identify the root cause, counsel patients, and form an insights-driven path forward.
OUR TOOLS
Our AI analyzes 2D images of oocytes to generate
personalized, validated insights along the fertility journey
VIOLET™
FOR EGG FREEZING
Measuring egg quality for an objective view of the probability of successful fertilization and blastocyst development to guide egg-freezing cycles.
MAGENTA™
FOR IVF
Evaluating and scoring egg quality to inform decision-making, assess IVF cycle outcomes, and plan for future cycles.
WHAT WE DO BEST
We drive impact for clinics, their patients, and the industry at large
TOOLS THAT EMPOWER
Supporting doctors in counselling and cycle-planning, embryologists in enhancing their assessments, and patients in making life-changing decisions.
DEDICATED SUPPORTS
Working hand-in-hand with our clinics to deliver real value and results through training, adoption, and ongoing operational support.
SCIENTIFIC COLLABORATIONS
Partnering with clinics, opinion leaders and research organizations on scientific publications to share our clinical outcomes and continuously validate impact.
AI ADVANCEMENT
Strengthening the predictive power of our AI and elevating awareness of AI in the fertility world by working with trusted data partners to broaden and diversify our data sets, enable adoption, and facilitate industry advancement in AI.
A new standard of care
PATIENTS
Embryologists
DOCTORS
Get personalized results
It’s easy to feel like a statistic in the fertility process. The more you know about your reproductive health, the better you can navigate big life decisions.
Plan for what’s next
Fertility care can be a big investment. With greater insights earlier in your journey, you can get a fuller picture of what to expect and make more informed decisions about time and money.
Trust the process
There’s a lot that happens behind the curtain. Be confident about your care plan with greater visibility into the process and intuitive reports without the clinical jargon.
Enhance laboratory assessments
Add AI insights to your arsenal to grade oocyte quality more objectively with no additional risk to oocytes. Proven through scientific evidence, our tools detect what the human eye can’t.
Easily help patients get the insights they need
We know there’s a lot to juggle in the lab. Our tools are designed to seamlessly integrate into your workflow so that you can help patients get the best possible care without added stress.
Increase confidence and accountability
Through consistent documentation and objective assessments, our tools add greater clinical context to conversations with physicians and serve as an insurance policy for your work.
Deliver best-in-class care
Embryos and sperm are regularly tested and graded—but not eggs. Deliver the best possible care by getting a fuller picture of your patients’ reproductive health and reduce the guesswork for important treatment decisions.
Improve patient-counselling
Meet your patients’ needs with intuitive and shareable reports that can reduce back-and-forth questions, set the right expectations, and help them make informed decisions.
Lead the industry with patient-centricity
Give your practice a competitive edge with industry-leading tools that can attract new patients, deepen relationships with existing patients and deliver truly patient-centric care.
“There’s nothing worse than
not being able to give patients
the information they’re asking
for—why shouldn’t there be a
way to assess their egg quality?”
Dr. Dan Nayot, BSc, MSc, MD, FRCSC
• Gynecologic Reproductive Endocrinology fellow
•Masters in clinical epidemiology from Harvard
• Future Fertility CMO and co-founder
•Masters in clinical epidemiology from Harvard
• Future Fertility CMO and co-founder
Insights you can trust
SCIENCE-BACKED
Abstracts, publications, and studies with leading academics, clinicians,
and institutions globally.
and institutions globally.
REGULATOR-APPROVED
Rigorous evaluation and approval by official health and safety
oversight bodies in Canada and Europe, with more to come.
oversight bodies in Canada and Europe, with more to come.
GLOBAL REACH
Presence in eight countries and counting to improve access to fertility
technology around the world.
technology around the world.
SOME OF OUR CLINICS
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Get in touch with us